Are you using the full power of social media? Are you creating superfans?

Thursday, February 21st, 2013
10 AM PST (1 PM EST)

Research shows that consumers use social media to express their loyalty to their favorite brands and products: 74% of consumers rely on social networks to guide purchase decisions (ODM Group, 2011), and brand advocates are 83% more likely to share information about a product than typical web users (Buzz Agent, 2011).

In short, brand advocacy and social media marketing are a powerful combination for both B2C and B2B brands.

Join social media expert Baochi Nguyen, CEO of Social Canny, as she shares best practice case studies that will reveal how to:

  • Identify your brand’s biggest fans, the superfans
  • Engage with your superfans through social channels
  • Maintain a record of superfans for CRM
  • Reward your superfans
  • Not annoy your superfans

5 Questions Answered
  1. How to find brand advocates via social media channels?
  2. How to engage with brand superfans?
  3. How do you activate the power of brand ambassadors so they are marketing your brand for free?
  4. How do you reward your best customers?
  5. How do you nurture the relationship with brand advocates?

Register now to join Infusionsoft and Social Canny for this live event and unleash your superfans.

About Baochi Nguyen

Baochi is CEO of Social Canny, a digital marketing and social strategy agency. A fifteen-year veteran of the Internet industry, Baochi's expertise spans product marketing, marketing communications, PR, events, mobile technologies, social media and analytics. She has worked at large enterprise like Alcatel/Lucent, as well as startups such as Boingo Wireless and RingCentral. Baochi's leadership in social marketing and CRM has earned recognition in Mashable, Entrepreneur Magazine, and various book publications including The Now Revolution by Jay Baer and Amber Naslund. As a communicator and technophile, Baochi aims to convey technology's uses and benefits in ways that are accessible and easy to understand by everyday consumers and business users alike. Baochi holds Bachelor and Master's degrees from Stanford University, CA. Follow her on Twitter @baoch.

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